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New Diamond Supply Co. and Primitive Snapbacks Available For Purchase Online

Brand new batch of Diamond Supply Co. and Primitive snapback hats available for purchase direct from our online shop. Great assortment of colors and designs in both brands.

Highlights include the Primitive Chad Ortiz “STEEZ” edition, plus Binky Red Cup Crew and Primitive No. 1 with a Bullet.

Also restocked hard to find Diamond Supply Co. World Class, Rock, Brilliant, OG Script, in addition to new Diamond Emblem style in all colorways.

Click hat below to view additional info or purchase.

New Tees from Primitive Apparel

Brand new arrivals from Paul Rodriguez’s brand Primitive. If you’re a fan of Diamond Supply Co., you’ll love the similar high quality and Cali vibe in these tees.

Holiday collection includes the exclusive Primitive x Deadline - Infamous tee and the Primitive x Rook - Jaros Frame. Also included are classics: Iceberg, 1892, Cultivated, There Goes L.A., Red Cup Crew, Stealth and Wrecking Crew. Multiple colors in size Medium and Large. Check the details below.

Primitive x Deadline - Infamous available in Black or White

Primitive x Rook - Jaros Frame available in Black or White

Primitive Iceberg available in Black or White

Primitive 1892 available in Black, White, Athletic Heather or Red

Cultivated available in Black or White

There Goes L.A. available in Black/Purple, Black/Grey, or Black/Green

Red Cup Crew available in Black,White,Athletic Heather or Red

Stealth available in Black

Wrecking Crew available in Black

Nike SB “Blackout” P Rod V Mid

Now available, a surprise Quickstrike release from Nike SB, the “Blackout” P Rod V Mid (Black/ Black/ Dark Charcoal) featuring a monochromatic black wool upper, premium charcoal grey nubuck Nike Swoosh, work wear style boot laces, and an advanced Lunarlon insole to aid in cushion and comfort.

New Arrivals from Primitive

We just received a few popular styles of tees from Primitive, the West Coast lifestyle label started by Plan B and Nike SB Pro Paul Rodriguez.

Primitive Cultivated Tee (White)– Also Available in Black or Red.

Primitive Ex to The Next Tee (Black)– Also Available in White or Red.

Nike SB September Arrivals Now Available

Nike SB continues to hook us up with some surprise early drops of all the September releases JUST IN TIME for all of you back to school shoppers. The latest shipment includes some of the best kicks we’ve seen all year with a variety of popular styles, including SB Dunks, Stefan Janoski’s in OG low and mid top versions, as well as the BRAND NEW P-Rod V’s.

Nike SB Dunk High (Anthracite/ Golden Straw) - This Dunk High colorway has been given the nickname “Mobb Deep” on the forums and features an all leather upper in a sparkling obsidian and a dark mustard colored sole. The dark mustard sole matches up with the contrast stitching throughout the shoe.

Nike SB Janoski (Blue Dusk/ Dark Obsidian) - September brings us another GREAT colorway in the Janoski, this time in a two toned “blue dusk.” The kicks feature a great mix of materials and feature a dark blue suede, accented nicely with a light blue canvas panel in the middle.

Nike SB Janoski Mid (Oil Green/ Pecan) - The latest Janoski Mid features an all canvas upper in a pale “oil” green, with black stitching and piping on a while sole. The brown swoosh also features a unique reflective 3M material that highlights the shoe nicely.

Nike SB Paul Rodriguez 5 (Varsity Royal/ Black) - The latest P-Rod comes in an all suede royal blue upper with a white sole. The latest P Rod signature shoe has a minimal silhouette that looks great and features hidden technology including a Lunarlon infused sole, so you know its going to be lightweight and comfortable.

Also, in stock but not pictured: Nike SB “Gold Dust” Dunk Low (Gold Dust/ Marine)

Nike SB Paul Rodriguez 5 Now Available

We just received Paul Rodriguez’s latest pro model shoe, the P-Rod 5. This is one of the best looking P-Rod’s to date, incorporating new technology into a clean and simple skate shoe. The P-Rod 5 is the FIRST Nike SB to feature a Lunarlon infused midsole, providing extra support and cushion. This shoe was made for skating, with a no sew construction, minimal stitching, TPU reinforced suede AND an improved tread. The first two colorways for the Paul Rodriguez 5 are featured below:

Black/White-Varsity Red - Available in Mens size 8-13

Sail/Black-Varsity Red - Available in Mens size 8-13

Nike SB May 2011 Core Exclusive Releases

Nike SB May 2011 Core Exclusives just arrived. Super steezy Nike Dunk High Premium SB (Deep Burgundy/Aquamarine) in burgundy tumbled leather upper combined with a bright aquamarine Swoosh and inner liner paired with white midsole. Great compliment/alternative to the “hornets” Nike Dunk Low Pro SB (Black/Varsity Purple/Baltic Blue). Also included with this release is the “Cali” inspired Nike Zoom Paul Rodriguez 2.5 (Pecan/White/Dark Chocolate) with premium white leather upper, pecan brown suede behind the swoosh finished off with forest green midsole, red detailing and star embroidery detail.

Nike Dunk High Premium SB (Deep Burgundy/Aquamarine) available in Men’s size 5-13.

Nike Zoom Paul Rodriguez 2.5 (Pecan/White/Dark Chocolate) available in Men’s size 8-13.

Nike SB February Now Available

The first drop from the February Nike SB Collection has arrived.

Now available: the all new re-engineered Dunk Low Pro SB (Obsidian/ White) in a great dark blue and black colorway, the super lightweight, vulcanized skate chiller Paul Rodriguez V. Rod (Sport Red/ Black) in a dope summertime red suede and white, and the ever popular SB Zoom Stefan Janoski (Black/ Midnight Fog) in a black leather and grey suede combination.

Introducing the Nike SB V-Rod

The Brand New Paul Rodriguez V-Rod from Nike SB is now available in (Black/ Medium Grey) and (Varsity Royal/ Metallic Platinum).

The latest drop from the P Rod by Nike SB Collection has been constructed for skating from the ground up and features a clean and simple suede upper, minimal branding, a slim, low profile, and a grippy vulcanized outsole. The new Nike SB Zoom Vulc-Rod is an extremely light and functional skate shoe with an affordable price tag.

Nike SB P Rod 4 Available Saturday, August 21st

The latest Signature Shoe from Paul Rodriguez, the brand new and improved P Rod 4 by Nike SB will be available on Saturday, August 21 at 11:00 am. Available in Black Suede/ White and White Suede / Black colorways.

Nike SB has also launched a really cool P Rod 4 micro site featuring the technical info on the shoe, as well as a pretty amazing commercial of P Rod shredding the streets of New York and a voice over by NYC hip hop legend Nas.